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On-Hold Messages Ease the Pain of Waiting

Some of the same psychological principles about waiting in lines can be applied to waiting on hold. (iStockphoto) No one likes to wait. Sure, most folks can be patient, and sometimes even pleasant,...

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Phone Hold Message Needs Personal Touch

Add some personality to your on-hold message and help your business stand our from the competition. (iStockphoto) Let’s face it, for small businesses, it’s all about the customer. A recent article at...

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Corporate On-Hold Marketing Takes a United Approach

When it comes to delivering marketing messages, large corporations are a lot like the country. On Hold Company helps corporations of all sizes unify national, regional and local marketing messages on...

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Extend Your Reach with On-Hold Marketing

On-hold marketing can help your company extend its reach to new prospects and current customers alike. (iStockphoto) Whether the goal is dunking a basketball or growing a business, we all could use a...

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What Super Bowl Ads Teach Us About On-Hold Marketing

The Clydesdale ad from Anheuser-Busch was the winner in USAToday's Ad Meter competition among Super Bowl commercials. Well, another Super Bowl is in the books. One winner from last night is clear, as...

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Set a Course for Success with On-Hold Marketing

On-hold marketing from On Hold Company can help your business stay on course by keeping connected with callers. (iStockphoto) Marketing can be tough for any business to navigate. The Internet and...

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On-Hold Marketing Lessons from Startups

Startup businesses are nimble and purposeful in what they do. They can teach companies of any size some things about marketing, including on-hold messages. (iStockphoto) Chicago’s business community is...

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Don’t Let Fear Hold You Back from On-Hold Messaging

Don't let fear keep you from utilizing one of your best marketing options — the hold button on your telephone. (iStockphoto) Fear of change is a basic human trait. It’s also a trait of many businesses,...

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Bad On Hold Music Hurts Callers’ Ears And Damages Your Brand

Leaders at more companies should follow Marissa Mayer's example of paying close attention to their on-hold marketing. When Yahoo’s new CEO, Marissa Mayer, complained that her company’s on-hold music...

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Add Reviews into the Mix of Your On-Hold Messages

Online reviews from customers can build trust in your business. Be sure to include some of those reviews in your on-hold messages as well. (iStockphoto) From movie producers to your employees, everyone...

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Can You Have Too Much Marketing Success?

LG, maker of the Nexus 4, said recently it will not create the follow up Nexus 5 cell phone. Every business we know is looking for marketing success. Well, every company except LG, according to a...

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Celebrating What Makes Small Business Unique

On Hold Company salutes small businesses. We help businesses of all sizes stand out with creative and effective on-hold marketing. (iStockphoto) It’s Small Business Week, and On Hold Company celebrates...

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On-Hold Messages Help Care for Callers

Strategic on-hold messages provide great customer care even when you have to place callers on hold. (iStockphoto) Not many business people would argue with this statement from The Guardian: “Customers...

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On-Hold Messaging Doesn’t Take a Vacation

Summertime can be the perfect time to update your on-hold messages. (iStockphoto) Summer’s in full swing. The days are getting longer. Our attentions are turning to warm sandy beaches or cool mountain...

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On-Hold Messages Keep Callers From Feeling Lost in Space

When Stanley Kubrick created “2001: A Space Odyssey” back in 1968, I wonder if he imagined that it would become a metaphor for customer service in 2013. Yes, many customers today feel that navigating...

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Attract Shoppers with the Sights, Sounds, and Scents of the Holidays

It's not too early to be planning for the holiday shopping season. The right sights, sounds and smells will keep shoppers happy and cash registers ringing this year. (iStockphoto) It’s beginning to...

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Build a Winning Brand with Consistency

Vince Lombardi built the Green Bay Packers on a simple, back-to-basics message. He started every training camp by holding up a ball and saying "This is a football." School’s back in session, and the...

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Do Your On-Hold Messages Need Therapy?

A professional voice talent adds authority and credibility to on-hold marketing. (iStockphoto) You’ve proofed the copy, gotten approval all the way up the chain of command, and selected evocative...

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‘Duck Dynasty’: Willie Robertson’s Branding Vision Pays Off

Willie Robertson is the CEO of Duck Commander and stars with his family in the A&E hit television show "Duck Dynasty." Willie Robertson is a duck-hunting, fun-loving redneck from West Monroe, La....

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Plan to Finish the Year Strong

It's time to finish this year strong and on the road to making 2014 your best year ever. (iStockphoto) I was thinking about writing an extension of something I wrote last year about pie and the...

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